IT Cosmetics

Founder, Jamie Kern Lima, couldn’t find products that solved her beauty concerns, including sparse brows and redness, so she partnered with plastic surgeons and dermatologists to create them. Discover how IT Cosmetics has grown into the global brand it is today!

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  • CC+ Cream Full-Coverage Foundation with SPF 50+ $28.09$99.00

    IT Cosmetics Your Skin But Better CC+ Cream, Light (W) – Color Correcting Cream, Full-Coverage Foundation, Hydrating Serum & SPF 50+ Sunscreen – Natural Finish – 1.08 fl oz

    Discover IT® CC+ Cream with SPF 50+ is your #1 best-selling,* award-winning and color correcting CC cream that delivers 7 products in one! IT’s your full-coverage foundation, hydrating anti-aging serum, broad-spectrum physical sunscreen, brightening color corrector, poreless-finish primer, dark spot concealer and moisturizing day cream.

    987 in stock

  • Confidence in a Gel Lotion Oil-Free Moisturizer $11.88$19.98

    IT Cosmetics Confidence in a Gel Lotion – Oil-Free Face Moisturizer – Lightweight & Hydrating

    Confidence in a Gel Lotion delivers 72 hours of hydration for supple, healthy-looking skin. The quick-break innovation breaks into a water-light liquid upon application for easy absorption and a weightless feel. This lightweight gel moisturizer is infused with skin-loving ceramides, glycerin, and cactus flower extract to help smooth the appearance of fine lines and leave your skin looking radiant and primed for makeup application. Confidence in a Gel Lotion is oil free, allergy-tested, clinically tested, and perfect for all skin types, including oily and combination skin. You’ll experience powerful results instantly and more dramatic results over time! Using upward sweeping motions, apply this oil-free gel moisturizer to the face, neck, and decollete in the morning and evening. With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!

    978 in stock

  • Confidence in Your Beauty Sleep Night Cream $14.90$56.54

    IT Cosmetics Confidence in Your Beauty Sleep – Night Cream – Visibly Improves Fine Lines, Wrinkles, Dryness, Dullness & Loss of Firmness – With Hyaluronic Acid

    • 100% showed improved hydration
    • 100% say skin felt completely clean
    • 89% felt an immediate skin-softening effect

    *Results observed in a clinical study.

    978 in stock

  • IT Cosmetics Bye Bye Dark Spots 4% Niacinamide Serum $24.98

    BYE BYE DARK SPOTS – This hyperpigmentation serum is your secret weapon to fight skin discoloration. Formulated with 4% niacinamide and 1% ethyl vitamin C, it helps visibly reduce dark spots and improve skin clarity in just 8 weeks!
    KEY INGREDIENTS – While pure vitamin C & niacinamide are two powerful, tone-evening, discoloration-fighting molecules, they cannot be formulated together in one product. Instead, we use a highly stable, bioavailable vitamin C derivative.
    SKIN-LOVING FORMULA – IT Cosmetics Bye Bye Dark Spots Niacinamide Serum is your brightening solution for age spots, melasma, and other types of discoloration. Our dermatologist-tested treatment is suitable for all skin types, even the most sensitive.

  • IT Cosmetics Bye Bye Dullness 15% Vitamin C Serum $70.00

    BYE BYE DULLNESS – Dull skin can be caused by pollution, UV exposure & dehydration. This concentrated face serum is your dermatologist-tested solution. With 15% pure ascorbic acid vitamin C, it helps visibly boost radiance in just 10 days.
    KEY BENEFITS – IT Cosmetics Bye Bye Dullness Vitamin C Serum is stabilized in a water-light formula to deliver optimal efficacy & comfort. It gives skin a rested look and protects it from free radicals, such as pollution & UV rays.
    SKIN-LOVING INGREDIENTS – This vegan formula also provides vitamin E, which helps nourish skin with hydration. It’s allergy tested, fragrance free, and suitable for all skin types—even sensitive skin.

  • IT Cosmetics Bye Bye Lines 1.5% Hyaluronic Acid Serum $19.99

    BYE BYE LINES – Lines can be caused by dehydration of skin and a loss of volume. This concentrated derm serum is formulated with 1.5% hyaluronic acid to deliver lasting hydration to your skin to visibly plump & smooth fine lines in just 2 weeks.
    KEY BENEFITS – IT Cosmetics Bye Bye Lines Hyaluronic Acid Serum combines pure hyaluronic acid with peptide + vitamin B5, replenishing skin’s own moisture reserves to help nourish skin.
    SKIN-LOVING FORMULA – Our clinically tested, dermatologist-approved, vegan formula is allergy tested and fragrance free. It’s suitable for all skin types—even sensitive skin.

  • It Cosmetics Bye Bye Lines Serum $44.00

    Weightless serum lifts, firms and fills in wrinkles and fine lines
    Powerful anti aging peptides, caviar extract, collagen and algae deeply hydrate and improve skin barrier repair
    Instantly restores skin’s natural glow by boosting radiance and vitality

  • IT Cosmetics Bye Bye Makeup Cleansing Balm – 3-in-1 Makeup Remover $31.98

    HELLO, HYDRATED SKIN! – IT Cosmetics Bye Bye Makeup Cleansing Balm is a 3-in-1 makeup remover, face cleanser & hydrating face mask designed to give you a spa-like experience with 24-hour skin hydration.
    MAKEUP REMOVER – This cleansing balm transforms into a nourishing oil when applied to skin. It melts away waterproof makeup (including our CC Cream), SPF, dirt, oil & traces of pollution, which can cause signs of aging—all without drying skin.
    FACIAL CLEANSER & HYDRATING FACE MASK – Add water and the skin-loving formula turns into a milky cleanser. As a mask, apply a scoop of the cleansing balm onto a clean face & leave for 10 minutes before rinsing or wiping off.

  • IT Cosmetics Bye Bye Pores – Poreless Finish Loose Setting Powder $26.00

    BYE BYE PORES – Instantly erase the appearance of imperfections with Bye Bye Pores translucent powder. Developed with plastic surgeons, this anti-aging, skin-perfecting powder acts like airbrushing in a jar!
    SKIN-LOVING INGREDIENTS – This loose setting powder utilizes real silk to make your pores disappear from view, hydrolyzed collagen to smooth away the look of wrinkles, plus antioxidants & peptides for a shine-free, airbrushed finish.
    UNIVERSAL SHADE – Our translucent powder goes on completely clear and works on all skin tones. Can be worn over makeup or on bare skin to minimize the appearance of large pores and create an airbrushed finish.

  • IT Cosmetics Bye Bye Pores 10% Glycolic Acid Serum $28.99

    BYE BYE PORES – Pores become more visible when they’re clogged & enlarged. With 10% glycolic acid, this concentrated derm serum exfoliates to help refine skin’s texture and visibly minimizes pores in just 1 week.
    KEY BENEFITS – IT Cosmetics Bye Bye Pores Glycolic Acid Serum is also formulated with hyaluronic acid to help hydrate and nourish skin.
    SKIN-LOVING FORMULA – Our vegan formula is allergy tested, non-comedogenic, fragrance free, and suitable for all skin types—even the most sensitive skin. Plus, it’s gentle enough for everyday use.

  • IT Cosmetics Confidence In A Cleanser $14.99$23.28

    IT Cosmetics Confidence in a Cleanser – Hydrating Face Wash & Anti-Aging Serum in One – With Hyaluronic Acid & Collagen – 5.0 fl oz

    CONFIDENCE IN A CLEANSER: This 2-in-1 cleanser and serum leave skin feeling soft, refreshed, and perfectly balanced.

    REAL RESULTS!* PERFECT FOR: All skin types, even the most sensitive skin

    • 100% showed improved hydration
    • 100% say skin felt completely clean
    • 89% felt an immediate skin-softening effect

    978 in stock

  • IT Cosmetics Confidence In A Cream Anti-Aging Moisturizer $13.35$77.77

    IT Cosmetics Confidence in a Cream – Anti-Aging Facial Moisturizer – Reduces the Look of Wrinkles & Pores, Visibly Brightens Skin – With Hyaluronic Acid & Collagen – 2.0 fl oz

    The #1 anti-aging facial moisturizer in America. Developed with plastic surgeons and dermatologists, Confidence in a Cream Hydrating Anti-Aging Moisturizer delivers 7 anti-aging skincare benefits in one step, including visibly reducing fine lines, minimizing pores and brightening skin.

    978 in stock

  • IT Cosmetics Confidence in an Eye Cream $32.00

    IT Cosmetics Confidence in an Eye Cream – Anti-Aging & Brightening Eye Cream for Dark Circles, Puffiness & Fine Lines – With Hyaluronic Acid & Collagen – 0.5 fl oz

    BEST-SELLING BENEFITS – Confidence in an Eye Cream features the same hydrating, firming and wrinkle-smoothing benefits as our #1 anti-aging moisturizer—plus it’s your best eye cream for dark circles!
    VISIBLY BRIGHTENS EYES – The Drops of Light Technology and exclusive apricot tint in our formula visibly color-correct and brighten to make your eyes appear instantly more awake. Perfect for even the most sensitive skin!

  • IT Cosmetics Hello Light Creme Luminizer – Anti-Aging Highlighter $26.48

    LIT FROM WITHIN – Achieve a beautiful, lit-from-within complexion with Hello Light Creme Luminizer! This luxe creme illuminates without glitter or shimmer, and works beautifully on bare skin or over your favorite foundation.
    ANTI-AGING INGREDIENTS – Infused with real silk, hydrolyzed collagen, peptides, and antioxidants, our innovative highlighter brightens, hydrates, and awakens your skin without settling into fine lines and wrinkles.
    FLAWLESS GLOW – Hello Light Creme Luminizer utilizes proprietary Drops of Light Technology—a revolutionary, radiance-boosting complex that harnesses light-mimicking, optical-blurring liquid crystals for your most flawless, natural-looking glow.

  • IT Cosmetics No. 50 Serum Anti-Aging Collagen Veil Primer $21.90

    BEAUTY BREAKTHROUGH – No. 50 Serum Anti-Aging Collagen Veil Primer is a multi-tasking, concentrated, hydrating primer and serum in one. It prepares your skin for makeup application while diffusing the appearance of visible pores.
    COMFORTABLE WEAR – The innovative paraben-, talc-, sulfate- & cruelty-free formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers, and without settling into fine lines & wrinkles.
    SKIN-LOVING INGREDIENTS – Our primer & serum is infused with 50+ beneficial ingredients: essential oils, antioxidants, vitamins, peptides, hydrolyzed collagen, silk, niacin, hyaluronic acid, aloe, jojoba, licorice root, chamomile & colloidal oatmeal.

  • IT Cosmetics Ombre Radiance Bronzer – Matte Glow & Subtle Radiance in One $52.96

    NATURALLY PRETTY WARMTH – CC+ Ombre Radiance Bronzer provides the perfect sun-kissed glow for both face and body, with an all-day waterproof, budge-proof formula that lasts!
    GOOD-FOR-YOU INGREDIENTS – This anti-aging bronzer is formulated with hydrolyzed collagen, peptides, and Drops of Light Technology, all designed to improve the look of skin.
    BEAUTY TIP – Create the “E”, “3” shape on your face to look thinner and younger in just a few strokes of your makeup brush! Start at your temple and curve the brush around and under your cheekbone, then back around and under your jaw.


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